How can I get a retail store to carry a nutritional supplement that I designed and had manufactured?
Jamie asked:
Hi Everyone! I have really been thinking about making my own nutritional supplement. I have been an athlete my whole life and want to create something that is tailored to what myself and my teammates feel is important as far as supplements go. The problem is, while I have a company lined up to manufacture my product and I am working on getting incorporated, I have no idea how to get my product out to the market. I have never worked at a vitamin store or health food store (just retail clothing!) so I don’t know what their process is as far as agreeing to carry some one’s product. I really feel that its a great idea, but I am so nervous to go ahead with having it manufactured because I don’t know how to approach the store owners or how I will get it out to the public. If anyone works for a vitamin or health food store and knows how the process works, I would really really appreciate any feedback you have and how I could get a store interested in carrying my product and would it be totally impossible to do that given all the huge brands that currently offer products through these stores. Thank you so much!!!!
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on Sunday, November 29th, 2009 at 1:23 am and is filed under Other - Business & Finance.
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Hi Everyone! I have really been thinking about making my own nutritional supplement. I have been an athlete my whole life and want to create something that is tailored to what myself and my teammates feel is important as far as supplements go. The problem is, while I have a company lined up to manufacture my product and I am working on getting incorporated, I have no idea how to get my product out to the market. I have never worked at a vitamin store or health food store (just retail clothing!) so I don’t know what their process is as far as agreeing to carry some one’s product. I really feel that its a great idea, but I am so nervous to go ahead with having it manufactured because I don’t know how to approach the store owners or how I will get it out to the public. If anyone works for a vitamin or health food store and knows how the process works, I would really really appreciate any feedback you have and how I could get a store interested in carrying my product and would it be totally impossible to do that given all the huge brands that currently offer products through these stores. Thank you so much!!!!
November 29th, 2009 at 8:20 pm
You said it. Your product doesn’t have a name or reputation yet, and you’re going up against huge corporations that sell their products to vitamin stores for low dollar. It’s going to be really hard to compete against known name brands.
It’s like me trying to make a new soda and compete against Pepsi or Coca-Cola. capwest5a